James Liu
Head of MB.OS Infotainment Platform Experience, Mercedes-Benz

[Keynote] Spinning the customer flywheel with AI @ Mercedes-Benz

• Intro: How some of the best companies use Flywheels to drive Power.
  Measuring the flywheel effect in an automotive context
• Driving Engagement: How we’re delivering the smart-cabin experience @ Mercedes-Benz
  AI-supported Design for the new GLC
  Agentic AI with Mercedes Virtual Assistant
• Future Thoughts: What does the future look like? 
  Consider the TV business as lessons learned
  What may happen if we are right or wrong?